Why a Centerless Grinder Manufacturer Builds a Tradshow Booth!

Jun 02
2010

Tomorrow we build a tradeshow booth. Why you ask?

Around 5 IMTS cycles ago ( 10 Years ) Royal Master Grinders would rent a booth for IMTS. I would fly to Chicago and look at 3-4 tradeshow display companies, have a few free lunches, make polite small talk as they try to get me to spend $15,000.00 for a 40’ rental wall. Mind you this does not include graphics, and usually is an Octonorm product. Octonorm is a plain white paneled product with an aluminum extrusion uprights, nothing fancy or nothing interesting, just a wall which at the end of the day is pretty ugly.The front!

I finally had enough.

I decided that we would build our own backwall, make it custom and look neat. With all the grand ideas we had, I still had never built a booth, nor had any idea where to start. So I shopped around. I looked at booths at other tradeshows and decided a wooden booth with laminate on the outside would be good, Tan would be the color for a neutral background and graphics would be reusable.

I made a shopping list for the lumber yard, and the Formica dealer and off I went, filled up my pickup truck and arrived with my sketches for a Saturday build. Glen our shipping manager offered

to help and off we went into the unknown, we built walls, labeled them, laminated them, preassembled and fixed any issues then assembled them for the final time. I have to be honest it did not look too terrible. After I totaled up my receipts it really looked a lot better, total expenditures WITH graphics was less than $4,500.00.

We used that booth for 4 cycles for a total “Rental” of $1,125.00. I think that this is pretty cool that we saved over $55,500.00 for a wall that you would rent and give back 8 days later.

Why am I blogging about this now?? Its time for a new one. It is time to change colors, and modify the design as we are using this style for other shows now also. Since our first version of the booth we learned about milled pine lumber, Southco Fasteners which are a cam locking system, and a whole bunch of techniques for laminating  the panels. With any luck this version of the booth will look great and NOT be the focus of the booth as we will have lots of cool machines there doing neat things, but when people always say that “ your booth looks great “ I can then fondly remember being covered in laminate dust, and having liquid nails all over my hands.

One Response to “Why a Centerless Grinder Manufacturer Builds a Tradshow Booth!”

  1. DinaG says:

    This is a great story. What a smart way to get exactly what you want, save a bundle of $$ and have an enrmous sense of satisfaction I’m sure!
    -dina g

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